Let's face it – sending emails from software in 2023 is still a pain. The traditional way of creating email templates quickly results in endless back-and-forths between product and engineering. Other platforms with template builders are a step in the right direction, however, they fall flat when working with data-rich content. This is because these services use repurposed marketing email builders for templates with little to no dynamic data. With Waypoint, we help teams divide and conquer the workload. Designers can build templates visually, developers can send the right data, and the entire team can monitor deliverability. Everyone can now focus on what they do best. Waypoint is a platform we wish we had while building software in the past and we're now on a mission to help other software teams not deal with the same frustrations.