As more businesses turn to messaging channels like SMS, they face the challenge of writing a message that's casual enough for the channel yet detailed enough to get their message across. This is where Tape's mobile-optimized video story platform really shines. By adding Tape to your messaging, we help you leverage the power of face-to-face vertical video, which feels like a cross between facetime and instagram stories, within your messaging strategy to build rapport and trust, deliver your message with clarity, and drive towards business results (e.g. book more meetings, drive donations, activate volunteers, and much more). In addition, we capture analytics and offer APIs and webhooks so you can connect us with your CRM to inform the rest of your sales process.