SentiSum is a platform that uses AI technology to translate customer conversational data into actions. It can analyse conversations occurring on multiple platforms from reviews to social media. SentiSum can process a vast amount of data in order to allow a business to make sense of its fragmented and complex customer journeys. With SentiSum a business can measure and track their customer satisfaction with the Sentiment Score. Not only does the platform calculate the score but it can explain which factors contributed to the score of business and by focusing on certain aspects how much the Sentiment score would be able to increase by. It is through this feature that businesses can make informed decisions that are driven by data instead of gut instinct. SentiSum aspires to help customer experience managers ability to leverage the valuable insights hidden in reams of data that would take weeks to manually go through. BA Holidays are currently using SentiSum and they were able to explore customer experience at an overarching brand level. Their Head of Customer Experience has said that now ‘we can identify the drivers behind our NPS scores. In less than 5 minutes, we are now able to understand the drivers of our advocacy from over 100k reviews.’