Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value. In the last seven years, we have helped over 100 enterprises from 43 countries successfully build lifelong customer loyalty through gamified experiences and personalization. Global leaders like Heineken, JTI, limango, Intersport, or ALDO use Open Loyalty’s composable architecture to integrate powerful loyalty and gamification mechanics into their ecosystems efficiently, without the resource strain of building from scratch. Open Loyalty’s value proposition is built on three key pillars:

Increasing CLV: Gamified loyalty programs foster long-lasting customer behaviors instead of relying on one-time sales spikes. Maximizing ROI: Gamification mechanics reduce dependence on discounts and other margin-eroding tactics. Seamless integration: Open Loyalty’s API-first, composable architecture allows a seamless integration into the most advanced tech stacks, delivering unmatched flexibility for global enterprises.

As part of the OEX group, Open Loyalty benefits from a strong foundation of 15 companies, 4,000+ employees, €167.3 million in revenue, and €17.7 million in EBITDA in 2023. Google and Deloitte recognized Open Loyalty for the scalability of its technology and readiness to support enterprise customers.