Objection Co is a legal company, a marketing company, a social company, and a technology company. Objection’s fundamental role is to automate the detection and removal of objectionable user-generated content in any digital medium, for the benefit of marketers and consumers alike. Today, its product is narrowly optimized for application across review sites and review content. All of the stakeholder groups in Objection’s proximity share a common goal with their constituents: content validity, or more fundamentally: truth. Objection, as a truth-telling engine, is aligned perfectly with that goal. It offers a standalone reputation dashboard to identify and dispute illegitimate reviews, they also offer an API for enterprise-level customers and Reputation Suites.