Morph.ai is a cloud-based marketing automation solution that helps small to large businesses deliver personalised customer experience via WhatsApp chatbots. The platform's capabilities begin from on-boarding clients on WhatsApp Business API. Features of the platform include a chat flow builder, AI-based bots, multiple channels, lead nurturing, web and messenger marketing, CRM synchronisation, analytics and more. Plus, it offers various tools for users to manage multiple marketing campaigns, website widgets, A/B tests, lead lifecycle and automated follow-ups via the Livechat plugin. Morph.ai features a chat flow builder that helps users define conversation direction, data properties, branching, modular blocks, user inputs, Rest API, email and SMS communication, templates and CRM synchronisation. The solution includes chat marketing that helps manage fake leads, queries, topic subscriptions and content integrations. Morph.ai can be integrated with popular SaaS solutions such as Hubspot, Pipedrive, Salesforce, Zoho and more. Some of the best known use cases has been: 💊An online pharmacy retailer introduced a chatbot that will collect the prescription on WhatsApp and deliver the medicine. The chatbot will also remind the patient to take the pills on time. 💰A crowdfunding platform is sending the pitch decks to small investors via WhatsApp and if they want to invest, the payment link is also sent on WA 💸An instant personal loan platform is collecting KYC details and extending credit line over WhatsApp through a conversational chatbot