First brand tracking tool to use advanced data science to ensure reliable and accurate brand insights. Latana brand analytics platform has revolutionized brand tracking to provide the reliable insights your brand needs to grow. Reliable is the keyword here. Latana takes precision to the next level with large sample sizes and keep over half a dozen variables stable to detect real-world changes, in comparison to keeping only age and gender stable. Because it offers high precision even across niche audiences. Latana helps you get inside the minds of your target audience so you can make better decisions and build a better brand.