Keap is a software solution designed to facilitate business growth, enhance customer service, and boost sales. It achieves this by transforming your Customer Relationship Management (CRM) system into an active tool for business expansion. Keap allows for the creation of a repeatable sales process that simplifies the setting up of appointments, tracking of leads, and acceptance of quotes, all from within the CRM. The software also offers automation capabilities for your sales and marketing strategies. The robust Campaign Builder within Keap can be customized to meet your specific needs. Once configured, it automatically captures and tags new leads, assigns tasks, and sends out emails that nurture these leads into becoming paying clients. Keap is well-suited for service-based businesses in the home, professional, and personal services sectors that are actively acquiring new leads and managing them in a single platform. It is also beneficial for businesses that have one or more employees and are invoicing clients.