We started Gocious, a Southern California-based startup, specifically to efficiently help product teams bring great products in line with their market and business needs. We provide product teams with a platform to define and drive their mid to long-term portfolio strategy bringing transparency, agility, and collaboration with the broader organization. Current systems available in the market, such as CRM, ERP, PLM, and CPQ, all provide effective mechanisms for planning and controlling product and customer lifecycle; however, they all assume that the product idea is already known. Before these systems get involved, there is a need to research and communicate the product strategy from a business perspective. Our studies show that high-level planning around products and features today happens mainly in isolated systems such as spreadsheets, emails, and presentation tools that are not standard and require a high level of effort to align the organization around one strategy. There is also no central space for product teams to drive the strategy of the business product portfolio Our vision is to build an all-in-one product portfolio roadmap management platform for product management. We want to offer everything a company needs to drive its product roadmap and definition in a single digital experience for the entire organization. It's a platform to drive the what and the why for the whole portfolio instead of how. With today's technology, we envision product teams' ability to make decisions at speed, reach out to a wide audience to exchange ideas, bring alignment, and communicate the product mix that best meets market and business needs.