FunnelFlux allows you to find your profitable traffic segments and the non-profitable ones. The concept is best illustrated through an example: Imagine you have a squeeze page and then promote affiliate products on the backend. You are sending traffic to this squeeze page through multiple channels, like Bing Ads, Facebook Ads, Solo Ads, etc. At the end of the day, what you want to know is where your ad spends is best allocated. FunnelFlux allows you to do just that; you can see how much money you spent on each of those traffic sources, how much revenue has been generated by the leads from those traffic sources, independently. You can analyze with great details to find things like women from 25 to 34 convert very well from a very specific Facebook ad, while women above 35 barely convert. You can go further and see that women from 25 to 34 from France using an Android device give you a profit while women from 25 to 34 using an iPhone or a desktop computer cost you too much money. With this data, you can then change your ad targeting to only pay for the converting traffic and stop wasting money on the non-converting one. This is what we call campaign optimization and FunnelFlux is the best software for that.