deltaDNA offers a full-featured toolset for game analytics and player engagement. At the heart of the deltaDNA offering is the analytics platform, gathering deep and rich data to unlock better player experiences and increase engagement and revenues The complementary engagement tools take a player-centric approach to making the analytics actionable, personalizing and optimizing the game for each and every player, so maximizing IAP revenue and reducing churn. The AdVantage service combines user-level data from ad and IAP revenues together in one place. Maximize ROI using portfolio-level data analysis, accurate LTV models, and full control of relationships with ad networks/mediators.