Cheq Essentials is a software that uses advanced algorithms and real-time monitoring to detect and block harmful sources, conducting over 2,000 security tests per visit. It plays a crucial role in ad and website protection, blocking around 22.3% of invalid web traffic generated by bots or fraudulent users, saving substantial costs for advertisers. Cheq Essentials helps obtain accurate data for informed decision-making and can be connected to Google Analytics for a complete understanding of web visitors. It also protects PPC campaigns by blocking click fraud, ad fraud, and fake impressions, directing all spend towards genuine human traffic. Cheq Essentials detects and blocks invalid traffic from various sources, including organic, direct, and paid, preventing fake form-filling, fake leads, and bot attacks, resulting in reliance on clean data for decision making.