Calido is the only product management software that connects your product roadmap to your strategy, feedback, customers, tasks, escalations, or anything you want to track, all in one highly customizable workspace. It provides a complete solution for product teams to understand user needs, prioritize what to build next, align everyone on the roadmap, and engage with their stakeholders. Calido is easy to use, highly customizable, enables company-wide collaboration. Teams improve focus and transparency while consolidating tools, saving time, and driving more productivity for organizations of all sizes. It is like "Salesforce" for products. *Strategy Product teams can set strategy, OKRs & goals and tie them directly to the roadmaps. Roll-up goals and initiatives to high-level company OKRs, goals and initiatives. Easily manage strategic planning, including vision, positioning, competitors, customers, personas, creative briefs, business case, or any other custom strategic item. *Roadmaps Easily create product roadmaps based on flexible custom views. Roadmaps are live views that keep your stakeholders up-to-date as plans evolve, and serve as a communication and collaboration medium to rally your organization behind your roadmap. *Go beyond the roadmap Build a single source of truth powered by the Calido open data model. Consolidate product ideas, requests, and feedback from many sources. Tie these priorities to strategy, customers, personas, OKRs, and much more. *Idea management Engage with your customers and users, crowdsource product ideas, validate concepts, collect votes, and collaborate with your users. Use different public portal views for different audiences to keep it relevant and engaging. *Why Calido Calido offers smart organization and prioritization in a single and centralized platform from which to manage products, strategy, customers, feedback, ideas and much more.