BotPenguin is an AI chatbot builder designed to improve customer service and sales. It allows for chatbot creation without coding knowledge and can interact across platforms like WhatsApp, Telegram, Messenger, and Instagram. It also includes a system for chatbot management and performance tracking. BotPenguin is particularly useful for eCommerce businesses, using WhatsApp's 1.5 billion users to automate customer service and broadcast advertisements. This automation can help online retailers increase opportunities and customer satisfaction. BotPenguin also streamlines routine tasks for eCommerce merchants, freeing them to focus on other business aspects. The chatbots provide customers with FAQs, product details, and tutorials, improving the customer experience. They can also help customers find new products, schedule appointments, or request customer service. BotPenguin offers 24/7 customer support, lead generation, and query resolution at a lower cost than traditional customer service.