app EQ is an AI-powered collaboration productivity suite that is an overlay technology on top of your existing SaaS stack, giving users the ability to initiate a conversation through Chat, Screen Recording Messages, Team huddles, and annotations. It works on all top SaaS applications used by customer-facing teams like Gainsight, Totango, Salesforce, Zendesk, Jira etcetera. Now cross team collaborations can happen directly within the application for any account-related conversations, removing costly context switches to email or slack. Conversations related to an account will be grouped and attached to that account and underlying pages. This will help you to track relevant conversations based on the page or business objects like accounts, opportunities, contacts, tickets, etc.