Amazon Personalize allows developers to quickly build and deploy curated recommendations and intelligent user segmentation at scale using machine learning (ML). Because Amazon Personalize can be tailored to your individual needs, you can deliver the right customer experience at the right time and in the right place.

Unify your data to create meaningful customer experiences across the entire user journey. Increase revenue and brand loyalty, and stand out from competitors by catering to individual customer preferences. Quickly implement a customized personalization engine in days—not months—with no ML expertise required. Adapt recommendations in real time for relevant customer experiences, new users, or new catalog items.