Free Forever URL Shortener for your social and on-line marketing needs, Ideal for Facebook, Twitter, SMS messages and more, we will be offering an advanced version at a later date but our freebie version remains FREE, Kill those ling links Forever. URL shortening is a process and technique of converting a long Uniform Resource Locator (URL) to a shorter one. A shortened URL will be easier to remember and share with others, the short URL will direct a web browser to the original long URL by a process called URL redirection, although as quoted the (URL) itself may come in two parts the domain and folders with an additional query string.